Privacy policy
PRIVACY POLICY
Last updated: 21 June 2026
Maison Esmia operates this shop and website, including all information, content, features, tools, products and related services, in order to provide you, as a customer, with a personalised shopping experience (the "Services"). Maison Esmia is a shop powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you access, use, make a purchase or any other transaction through the Services, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails as regards the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the terms of collection, use and disclosure of your information described in it.
The personal information we collect or process
When we use the term "personal information", we mean information that identifies you or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or rendered non-identifiable. We may collect or process the following categories of personal information, including any inferences drawn from them, depending on how you interact with the Services, your place of residence, and to the extent permitted or required by applicable law:
Contact details: your name, address, billing address, delivery address, telephone number and email address.
Financial information: credit card, debit card and bank account numbers, payment card information, transaction details, payment method, payment confirmation and other payment details.
Account information: your username, password, security questions, preferences and settings.
Transaction information: the items you view, place in your basket, add to your wishlist, purchase, return, exchange or cancel, as well as your past transactions.
Your communications with us: the information you include in your communications with us, for example when you contact our customer service.
Device information: information about your device, browser or network connection, your IP address and other unique identifiers.
Usage information: information about your interaction with the Services, including how and when you access or interact with them.
Sources of personal information
We may collect personal information from the following sources:
Directly from you, when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services, from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;
From our service providers, when we engage them to implement certain technologies and when they collect or process your personal information on our behalf;
From our partners or other third parties.
How we use your personal information
Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:
Providing, tailoring and improving the Services. We use your personal information to provide you with the Services, in particular to perform our contract with you, process your payments and orders, remember your preferences, send you notifications relating to your account, process purchases, returns, exchanges or other transactions, create and manage your account, arrange shipments, facilitate any returns and exchanges, and create a personalised shopping experience.
Marketing and advertising. We use your personal information for marketing and promotional purposes, for example to send you communications by email, and to show you online advertising relating to our products or services, in particular based on your activity on the Services.
Security and fraud prevention. We use your personal information to authenticate your account, offer a secure payment and shopping experience, detect and prevent any fraudulent, illegal or malicious activity, and secure our Services. If you create an account, you are responsible for keeping your credentials confidential. We strongly recommend that you do not share them.
Communicating with you. We use your personal information to provide you with customer service, respond to your requests and maintain our business relationship with you.
Legal reasons. We use your personal information to comply with applicable law, respond to valid legal proceedings, or enforce our terms or policies.
How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. These circumstances may include:
With Shopify, providers and other third parties who provide services on our behalf (for example IT management, payment processing, data analytics, customer service, cloud storage, fulfilment and shipping).
We use audience-measurement tools, including Google Analytics, to understand the use of the site and improve the experience. These tools may set cookies and collect usage data in accordance with their own privacy policies.
With business and marketing partners in order to provide you with marketing services. Depending on your place of residence, you may have the right to ask us not to share information about you for targeted advertising purposes.
When you instruct us, make a request to us or otherwise consent to the disclosure of certain information to third parties, for example to ship products to you.
With our affiliates or more generally within our group of companies.
In connection with a business transaction such as a merger, to comply with any applicable legal obligation, to enforce our terms of service or policies, and to protect or defend our rights and those of our users or third parties.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. The information you submit to the Services will be transmitted to and shared with Shopify, as well as with third parties who may be located in countries other than the one in which you reside. In certain circumstances, Shopify is the controller of your personal information. To learn more about Shopify's use of your personal information and the rights available to you, you can consult Shopify's Consumer Privacy Policy at https://privacy.shopify.com/en.
Third-party websites and links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, we recommend that you review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of these sites. The inclusion of these links does not imply any endorsement of their content.
Children's data
The Services are not intended for use by children, and we do not knowingly collect any personal information about children who have not reached the age of majority in their jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the details below to request its deletion.
Security and retention of your information
Please note that no security measure is perfect or infallible, and we cannot guarantee "perfect security". Any information you send us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on various factors, such as the need to retain that information to manage your account, provide you with the Services, comply with our legal obligations, resolve disputes or enforce our contracts and policies.
Your rights and choices
Depending on your place of residence, you may have some or all of the rights set out below regarding your personal information. These rights are not absolute and may only apply in certain circumstances:
Right of access. You can request access to the personal information we hold about you.
Right to erasure. You can request the deletion of the personal information we hold about you.
Right to rectification. You can request the correction of inaccurate personal information we hold about you.
Right to portability. You can receive a copy of the personal information we hold about you and request its transfer to a third party, in certain circumstances.
Managing communication preferences. You can choose at any time to stop receiving our promotional emails by using the unsubscribe option included in them. We may still send you non-promotional emails concerning your account or your orders.
If you reside in the European Economic Area, and subject to the exceptions provided for by law, you also have the following rights:
Objection and restriction of processing: you can ask us to stop or restrict the processing of your personal information for certain purposes.
Withdrawal of consent: where we rely on your consent, you can withdraw it at any time, without affecting the lawfulness of the processing carried out before that withdrawal.
You can exercise these rights by contacting us using the details below. We will not penalise you for exercising any of these rights. We may need to verify your identity before processing your request. We will respond within the time limits provided for by applicable law.
Complaints
If you wish to file a complaint about our processing of your personal information, please contact us at contact@maisonesmia.com. You also have the right to file a complaint with the competent data protection authority.
In Belgium, this is the Data Protection Authority (DPA):
Rue de la Presse 35, 1000 Brussels
Tel.: +32 (0)2 274 48 00
Email: contact@apd-gba.be
Website: www.autoriteprotectiondonnees.be
If you reside in another Member State of the European Union, you can contact the supervisory authority of your country of residence.
International transfers
We may transfer, store and process your personal information outside the country in which you reside. If we transfer your personal information outside the European Economic Area, we will rely on recognised transfer mechanisms, such as the European Commission's standard contractual clauses, unless the transfer is made to a country recognised as offering an adequate level of protection.
Changes to this Privacy Policy
We may update this Privacy Policy at any time, in particular to reflect changes to our practices or for other operational, legal or regulatory reasons. We will publish the revised version on this website and update the "Last updated" date.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, you can contact us at:
Maison Esmia SRL
Avenue Louise, [NUMÉRO], 1050 Brussels, Belgium
Email: contact@maisonesmia.com
For the purposes of applicable data protection law, Maison Esmia SRL is the controller of your personal information.